With Bridge to Brisbane Day just around the corner, our friends at Everyday Hero want to help give your perspiration some additional purpose with their top tips on fundraising for your favourite charity!
HINT: It’s all about the who, what, how and when of fundraising.
Show your friends and family that you are serious about your cause and want to make a difference by making a donation yourself. If your friends and family are able to see that you are supporting your own cause, they are more likely to follow suit!
FACT: Pages with a self-donation raise on average 27% more pages without a self-donation.
- Friends and family
Your close friends and family want you to succeed and they will know how passionate you are about your cause, so don’t be afraid to reach out to those closest to you and ask for their support.
- Run Club/ running group buddies
Your training partners know the effort you have put in to get to where you are and they too want to see you succeed on the course AND through your fundraising effort. Share your fundraising page URL and they can donate directly to you, all within the click of a button.
- Colleagues and employees
You spend the majority of your time with your colleagues, so don’t forget to ask them for support on the day. Not only is it a great way to make money for your chosen charity, it also unites your team on something outside of work. Your employer might even gift-match your donations to support your fundraising.
Often the hardest part about raising money for your favourite charity is the most important part – asking for donations.
everydayhero research has found that the way you ask is actually directly linked to how much you raise.
So what exactly should you do? Simply tell your friends and family a specific donation amount (i.e. $20), so they don’t have to think about it. Often your friends and family just don’t know how much to give and it’s this uncertainty that stops them from donating.
FACT – everydayhero research showed that those who ask for a specific donation amount raise on average 184% more than those who ask generally!
- Start by sending 10 emails to 10 people asking for a specific amount. Remember to call on everyone in your network – friends and family, running buddies, colleagues and even your employer to gift match.
- Get social. Share your fundraising page on Facebook and Twitter and don’t be afraid to call out friends in your post, asking them to donate.
We’ll let you in on a little secret – use a Facebook group to unite your family and friends around your fundraising activity as a direct way of asking for their support.
FACT – Research across the everydayhero platform has found that fundraisers who share their page through a Facebook group they’ve created raise 67% more than those who don’t.
There’s no time like the present!
The Sunday Mail Suncorp Bank Bridge to Brisbane Day kicks off soon! Kickstart your fundraising journey here.
How have you been fundraising for Bridge to Brisbane Day? Which charities will you be supporting? Tell us in the comments below.